Marketing Management (MM12)  Diploma

Emphasizes mathematical concepts found in business situations. Topics include basic mathematical skills mathematical skills in business-related problem solving mathematical information for documents graphs and mathematical problems.

Emphasizes the application of basic mathematical skills used in the solution of occupational and technical problems. Topics include fractions decimals percents ratios and proportions measurement and conversion formula manipulation technical applications and basic statistics.

Emphasizes human relations and professional development in today*s rapidly changing world that prepares students for living and working in a complex society. Topics include human relations skills job acquisition skills and communication job retention skills job advancement skills and professional image skills.

Presents basic concepts within the field of psychology and their application to everyday human behavior thinking and emotion. Emphasis is placed on students understanding basic psychological principles and their application within the context of family work and social interactions. Topics include an overview of psychology as a science the nervous and sensory systems learning and memory motivation and emotion intelligence lifespan development personality psychological disorders and their treatment stress and health and social relations.

Introduces the fundamental concepts terminology and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer terminology the Windows environment Internet and email word processing software spreadsheet software database software and presentation software.

Provides an overview of digital technology used for conducting business. Students will learn the application of business activities using various digital platforms.

This course covers the knowledge and skills required to use desktop publishing (DTP) software and presentation software to create business publications and presentations. Course work will include course demonstrations laboratory exercises and projects. Topics include: desktop publishing concepts basic graphic design publication layout presentation design and practical applications.

This course applies and reinforces marketing and employability skills in an actual job placement or practicum experience. Topics include: problem solving adaptability to the job setting use of proper interpersonal skills application of marketing skills and professional development.

This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product

Develops skills and behaviors necessary for successful supervision of people and their job responsibilities. Emphasis will be placed on real life concepts personal skill development applied knowledge and managing human resources. Course content is intended to help managers and supervisors deal with a dramatically changing workplace being affected by technology changes a more competitive and global market place corporate restructuring and the changing nature of work and the workforce. Topics include: Understanding the Managers Job and Work Environment; Building an Effective Organizational Culture; Leading Directing and the Application of Authority; Planning Decision-Making and Problem-Solving; Human Resource Management Administrative Management Organizing and Controlling.

Introduces the basic financial accounting concepts of the complete accounting cycle and provides the student with the necessary skills to maintain a set of books for a sole proprietorship. Topics include: accounting vocabulary and concepts the accounting cycle for a personal service business the accounting cycle for a merchandising business inventory cash control and receivables. Laboratory work demonstrates theory presented in class.

This course focuses on the components of the visual merchandising of goods and services. Topics include: design and color principles tools and materials of the trade lighting and signs installation of displays store planning safety and related areas of visual merchandising and display.

This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.

This course introduces competencies required in managing a small business. Topics include: nature of small business management business management and organizational change marketing strategies employee relations financial planning and business assessment and growth.

Emphasizes the design and management of marketing channels. Topics include: role of marketing channels, channel design and planning, supply chain management, logistics, and managing marketing channels.

This course provides an overview of the steps in establishing a business. A formal business plan will be created. Topics include planning, location, analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.

This course emphasizes the planning, staffing, leading, organizing, and controlling management functions in a retail operation. Topics include: the retailing environment, retailing strategy, supply chain management, financial planning, financial strategies, employee relations, and career paths in retailing.

This course introduces competencies required in managing a small business. Topics include: nature of small business management business management and organizational change marketing strategies employee relations financial planning and business assessment and growth.

This course provides an overview of the steps in establishing a business. A formal business plan will be created. Topics include planning, location, analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.

Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising inventory control merchandise plan assortment planning buying merchandise and pricing strategies.

This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.

Emphasizes the design and management of marketing channels. Topics include: role of marketing channels, channel design and planning, supply chain management, logistics, and managing marketing channels.

Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising inventory control merchandise plan assortment planning buying merchandise and pricing strategies.

This course focuses on the components of the visual merchandising of goods and services. Topics include: design and color principles tools and materials of the trade lighting and signs installation of displays store planning safety and related areas of visual merchandising and display.

Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising inventory control merchandise plan assortment planning buying merchandise and pricing strategies.

This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.

This course emphasizes the planning, staffing, leading, organizing, and controlling management functions in a retail operation. Topics include: the retailing environment, retailing strategy, supply chain management, financial planning, financial strategies, employee relations, and career paths in retailing.