Marketing Specialist (MS21)  Technical Certificate of Credit

This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment role of marketing knowledge of marketing principles marketing strategy and marketing career paths.

This course introduces professional selling skills and processes. Topics include: professional selling product/sales knowledge customer analysis/relations selling process sales presentations and ethics of selling.

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC principles of promotion and Integrated Marketing Communication (IMC) budgeting regulations and controls media evaluation and target market selection integrated marketing plans trends in promotion and promotion and communication career paths.

This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws court decision processes legal business structures sales contracts commercial papers Uniform Commercial Code and risk-bearing devices.

This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards.

This course focuses on the components of the visual merchandising of goods and services. Topics include: design and color principles tools and materials of the trade lighting and signs installation of displays store planning safety and related areas of visual merchandising and display.

This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.

This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of international marketing, analyze international marketing opportunities, international market entries, design an international marketing strategy, and career paths in international marketing.

This course introduces competencies required in managing a small business. Topics include: nature of small business management business management and organizational change marketing strategies employee relations financial planning and business assessment and growth.

Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising inventory control merchandise plan assortment planning buying merchandise and pricing strategies.

This course provides an overview of the steps in establishing a business. A formal business plan will be created. Topics include planning, location, analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.

This course emphasizes the planning, staffing, leading, organizing, and controlling management functions in a retail operation. Topics include: the retailing environment, retailing strategy, supply chain management, financial planning, financial strategies, employee relations, and career paths in retailing.