Marketing Management (AAS) (MM13)  Degree

Explores the analysis of literature and articles about issues in the humanities and in society. Students practice various modes of writing ranging from exposition to argumentation and persuasion. The course includes a review of standard grammatical and stylistic usage in proofreading and editing. An introduction to library resources lays the foundation for research. Topics include writing analysis and practice revision and research. Students write a research paper using library resources and using a formatting and documentation style appropriate to the purpose and audience.

Provides a description and analysis of economic operations in contemporary society. Emphasis is placed on developing an understanding of economic concepts and policies as they apply to everyday life. Topics include basic economic principles; economic forces and indicators; capital and labor; price competition and monopoly; money and banking; government expenditures federal and local; fluctuations in production employment and income; and United States economy in perspective

Provides a description and analysis of macroeconomic principles and policies. Topics include basic economic principles macroeconomic concepts equilibrium in the goods and money markets macroeconomic equilibrium and the impact of fiscal and monetary policies.

Provides an analysis of the ways in which consumers and business firms interact in a market economy. Topics include basic economic principles consumer choice behavior of profit maximizing firms modeling of perfect competition monopoly oligopoly and monopolistic competition.

Emphasizes the study of intellectual, cultural, scientific, political, and social contributions of the civilizations of the world and the evolution of these civilizations during the period from the prehistoric era to early modern times. Topics include the Prehistoric Era the Ancient Near East, Ancient India, Ancient China, Ancient Rome, Ancient Africa, Islam, the Americas, Japan, Ancient Greece, the Middle Ages, and the Renaissance.

Emphasizes the study of intellectual, cultural, scientific, political, and social contributions of the civilizations of the world and the evolution of these civilizations during the period from the prehistoric era to early modern times. Topics include the Prehistoric Era the Ancient Near East, Ancient India, Ancient China, Ancient Rome, Ancient Africa, Islam, the Americas, Japan, Ancient Greece, the Middle Ages, and the Renaissance.

Emphasizes the study of U. S. History to 1877 to include the post-Civil War period. The course focuses on the period from the Age of Discovery through the Civil War to include geographical intellectual political economic and cultural development of the American people. It includes the history of Georgia and its constitutional development. Topics include colonization and expansion; the Revolutionary Era; the New Nation; nationalism sectionalism and reform; the Era of Expansion; and crisis Civil War and reconstruction.

Emphasizes the study of the social cultural and political history of the United States from 1865 to the beginning of the twenty-first century and will equip the student to better understand the problems and challenges of the contemporary world in relation to events and trends in modern American history. The course also provides an overview of the history of Georgia and the development of its constitution. Topics include the Reconstruction Period; the great West the new South and the rise of the debtor; the Gilded Age; the progressive movement; the emergence of the U. S. in world affairs; the Roaring Twenties; the Great Depression; World War II; the Cold War and the 1950*s; the 1960*s and 1970*s; and America since 1980.

Emphasizes study of government and politics in the United States. The focus of the course will provide an overview of the Constitutional foundations of the American political processes with a focus on government institutions and political procedures. The course will examine the constitutional framework federalism civil liberties and civil rights public opinion the media special interest groups political parties and the election process along with the three branches of government. In addition this course will examine the processes of Georgia state government. Topics include foundations of government political behavior and governing institutions.

Introduces the major fields of contemporary psychology. Emphasis is on fundamental principles of psychology as a science. Topics include research design the organization and operation of the nervous system sensation and perception learning and memory motivation and emotion thinking and intelligence lifespan development personality psychopathology and interventions stress and health and social psychology.

Explores the sociological analysis of society its culture and structure. Sociology is presented as a science with emphasis placed on its methodology and theoretical foundations. Topics include basic sociological concepts socialization social interaction and culture social groups and institutions deviance and social control social stratification social change and marriage and family.

Emphasizes functions using real-world applications as models. Topics include fundamental concepts of algebra; functions and graphs; linear, quadratic, polynomial, exponential, and logarithmic functions and models; systems of equations; and optional topics in algebra.

Emphasizes techniques of problem solving using algebraic concepts. Topics include fundamental concepts of algebra, equations and inequalities, functions and graphs, and systems of equations; optional topics include sequences, series, and probability or analytic geometry.

Explores the philosophic and artistic heritage of humanity expressed through a historical perspective on visual arts music and literature. The humanities provide insight into people and society. Topics include historical and cultural developments contributions of the humanities and research.

Emphasizes American literature as a reflection of culture and ideas. A survey of important works in American literature. Includes a variety of literary genres: short stories, poetry, drama, nonfiction, and novels. Topics include literature and culture, essential themes and ideas, literature and history, and research skills.

Explores the formal elements of musical composition, musical form and style, and the relationship of music to historical periods. The course includes listening and analysis of well known works of music. This course encourages student interest in musical arts beyond the classroom.

Explores the visual arts and the relationship to human needs and aspirations. Students investigate the value of art, themes in art, the elements and principles of composition, and the materials and processes used for artistic expression. Well-known works of visual art are explored. The course encourages student interest in the visual arts beyond the classroom.

Introduces the student to the fundamentals of oral communication. Topics include selection and organization of materials preparation and delivery of individual and group presentations analysis of ideas presented by others and professionalism.

Introduces the fundamental concepts terminology and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer terminology the Windows environment Internet and email word processing software spreadsheet software database software and presentation software.

Introduces the basic financial accounting concepts of the complete accounting cycle and provides the student with the necessary skills to maintain a set of books for a sole proprietorship. Topics include: accounting vocabulary and concepts the accounting cycle for a personal service business the accounting cycle for a merchandising business inventory cash control and receivables. Laboratory work demonstrates theory presented in class.

Develops skills and behaviors necessary for successful supervision of people and their job responsibilities. Emphasis will be placed on real life concepts personal skill development applied knowledge and managing human resources. Course content is intended to help managers and supervisors deal with a dramatically changing workplace being affected by technology changes a more competitive and global market place corporate restructuring and the changing nature of work and the workforce. Topics include: Understanding the Managers Job and Work Environment; Building an Effective Organizational Culture; Leading Directing and the Application of Authority; Planning Decision-Making and Problem-Solving; Human Resource Management Administrative Management Organizing and Controlling.

This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment role of marketing knowledge of marketing principles marketing strategy and marketing career paths.

This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws court decision processes legal business structures sales contracts commercial papers Uniform Commercial Code and risk-bearing devices.

This course introduces professional selling skills and processes. Topics include: professional selling product/sales knowledge customer analysis/relations selling process sales presentations and ethics of selling.

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC principles of promotion and Integrated Marketing Communication (IMC) budgeting regulations and controls media evaluation and target market selection integrated marketing plans trends in promotion and promotion and communication career paths.

This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.

This course applies and reinforces marketing and employability skills in an actual job placement or practicum experience. Topics include: problem solving adaptability to the job setting use of proper interpersonal skills application of marketing skills and professional development.

This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product

Provides an overview of digital technology used for conducting business. Students will learn the application of business activities using various digital platforms.

This course familiarizes the student with the principles and techniques of sound leadership practices. Topics include: Characteristics of Effective Leadership Styles History of Leadership Leadership Models The Relationship of Power and Leadership Team Leadership The Role of Leadership in Effecting Change.

This course is designed as an overview of the Human Resource Management (HRM) function and of the manager and supervisors role in managing the career cycle from organizational entry to exit. It acquaints the student with the authority responsibility functions and problems of the human resource manager with an emphasis on developing familiarity with the real world applications required of employers and managers who increasingly are in partnership with HRM generalists and specialists in their organizations. Topics include: strategic human resource management contemporary issues in HRM: ethics diversity and globalization; the human resource/supervisor partnership; human resource planning and productivity; job description analysis development and design: recruiting interviewing and selecting employees; performance management and appraisal systems; employee training and development: disciplinary action and employee rights; employee compensation and benefits; labor relations and employment law; and technology applications in HRM.

This course introduces competencies required in managing a small business. Topics include: nature of small business management business management and organizational change marketing strategies employee relations financial planning and business assessment and growth.

This course provides an overview of the steps in establishing a business. A formal business plan will be created. Topics include planning, location, analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.

Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising inventory control merchandise plan assortment planning buying merchandise and pricing strategies.

This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.

Emphasizes the design and management of marketing channels. Topics include: role of marketing channels, channel design and planning, supply chain management, logistics, and managing marketing channels.

Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising inventory control merchandise plan assortment planning buying merchandise and pricing strategies.

This course focuses on the components of the visual merchandising of goods and services. Topics include: design and color principles tools and materials of the trade lighting and signs installation of displays store planning safety and related areas of visual merchandising and display.

Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising inventory control merchandise plan assortment planning buying merchandise and pricing strategies.

This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.

This course emphasizes the planning, staffing, leading, organizing, and controlling management functions in a retail operation. Topics include: the retailing environment, retailing strategy, supply chain management, financial planning, financial strategies, employee relations, and career paths in retailing.